Online video | Air NZ | Sustainability stories
Project date: June 2017
Crafting inspiring stories about sustainability for Air NZ
Air New Zealand have committed themselves to a much bigger purpose than just commercial growth. They want to "supercharge New Zealand's success: socially, environmentally and economically." It's a mission that puts the pursuit for sustainability at the core of their business. They're only at the beginning of the journey, but they wanted to start telling people about some of the projects they have underway.
Air New Zealand had two audiences in mind: internal staff and an external Kiwi business leaders who may be inspired to follow in their footsteps. Instead of traditional business case studies, we wanted to create more engaging documentary-style content that brought authenticity and human insight to the storytelling.
We created three videos, together with video journalist Gareth Moon.