Rachael Macklin

Creative – copy and content

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Social videos | BNZ Advantage

Giving away all the tricks to maximising your rewards points 

A series of 'card trick' videos created for Facebook to give Bank of New Zealand customers the insider knowledge on how to maximise their credit card rewards with BNZ Advantage.

Content design | TimelyPay

Content design | TimelyPay

Online campaign | Symbio | Feel Better February

Online campaign | Symbio | Feel Better February

Product copy | Mac's soft drinks

Product copy | Mac's soft drinks

Video | Comvita Manuka honey

Video | Comvita Manuka honey

Website | Welcome to BNZ

Website | Welcome to BNZ

Brand positioning & Tone | Ecology + Co

Brand positioning & Tone | Ecology + Co

Social posts | NZ Blood

Social posts | NZ Blood

Social videos | BNZ Advantage

Social videos | BNZ Advantage

Online video | Air NZ | Sustainability stories

Online video | Air NZ | Sustainability stories

Interactive innovation | BNZ | EmotionScan

Interactive innovation | BNZ | EmotionScan

Product innovation | NZBCF | Breast Cream

Product innovation | NZBCF | Breast Cream

Interactive innovation | Mountain Dew | Beyond the Wall

Interactive innovation | Mountain Dew | Beyond the Wall

Content design, B2B videos | NZMP | Dairy expertise

Content design, B2B videos | NZMP | Dairy expertise

Design thinking, rapid prototyping | PaySwap App Concept

Design thinking, rapid prototyping | PaySwap App Concept

Social innovation | Shortland Street | Summer Fling

Social innovation | Shortland Street | Summer Fling

Strategy, TVC, Online video | Anmum | You've got this.

Strategy, TVC, Online video | Anmum | You've got this.

Online video B2B | Fonterra | Dairy for Life

Online video B2B | Fonterra | Dairy for Life

Content strategy | MyBallance App Launch

Content strategy | MyBallance App Launch

Experience installation | Visa | Early Encounters

Experience installation | Visa | Early Encounters

Online PR stunt | Nokia Lumia | #Coptercam

Online PR stunt | Nokia Lumia | #Coptercam

Social PR stunt | Burger King | The King's Gift

Social PR stunt | Burger King | The King's Gift

Big data innovation | Countdown | What's in my trolley?

Big data innovation | Countdown | What's in my trolley?

Short film | No Strings Attached

Short film | No Strings Attached

Short film | Mrs Mafua's Hat

Short film | Mrs Mafua's Hat

Integrated campaign | BNZ | Rain cloud

Integrated campaign | BNZ | Rain cloud