Integrated campaign | BNZ | Rain cloud
The Bank of New Zealand wanted to roll out a competitive credit card balance transfer offer and they needed to align this offer with their new ‘Be good with money’ positioning. They wanted a hard-working, memorable concept that was flexible enough to span TVC, in-store, direct and online.
So with the help of animation studio Assembly, we told a simple but charming tale about Jane and her credit card debt.
Banners
ATM screen
In-store poster
BNZ website module
