Kia ora, I'm Rachael
I've been in the creative industry now for many years and my career has certainly evolved in that time. I first honed my skills as a Creative and Copywriter in London and then came back home to Aotearoa New Zealand. I've worked in some of the top creative ad agencies, as well as a number of indie hot shops. During that time, my work's been recognised at the major international creative festivals, like D&AD and Cannes, as well as locally. And I've judged at the 2018 Axis Awards. Following my agency years, I worked as a business consultant in Customer Experience (CX) Design and Content Strategy, and as a Content Designer at a Kiwi SaaS success story called Timely.
My skills include:
Copywriting and creative concepts
Brand tone, voice and content guidelines
Brand positioning and brand storytelling
Content strategy
UX writing