Kia ora, I'm Rachael
I'm a freelance Copywriter for hire. Whatever you need writing, I can tackle it – web pages, emails, apps, video scripts, brand stories, blogs, PDF guidebooks, whitepapers, tag lines, product names, how-to articles, social media, print media. You name it, I can do it.

I also know how to fine-tune AI prompts to get great content out of services like ChatGPT. So we can get copy and content made faster, without compromising on the quality of your brand's tone. Exciting times!

Writing copy that nails the perfect tone and personality for different brands has been a long love affair for me. Colleagues and creative directors have often commented that my writing is intuitively empathetic – reflecting exactly what the customer will be thinking and feeling at the very moment in their journey that they'd read it. That's something I take a lot of pride in and will never tire of working to achieve. And ultimately, that's the level of human insight and authenticity a copywriter can deliver that AI can't (just yet).

My background
I've been in the creative industry now for many years and my career has certainly evolved in that time. I first honed my skills as a Creative and Copywriter in London and then came back home to Aotearoa New Zealand. I've worked in some of the top creative ad agencies, as well as a number of indie hot shops. During that time, my work's been recognised at the major international creative festivals, like D&AD and Cannes, as well as locally. And I've judged at the 2018 Axis Awards. Following my agency years, I worked as a business consultant in Customer Experience (CX) Design and Content Strategy, and as a Content Designer at a Kiwi SaaS success story called Timely.

My skills include:

  • Copywriting
  • Brand tone, voice and content guidelines
  • Brand positioning and brand storytelling
  • Content writing and content strategy
  • UX writing