Online PR stunt | Nokia Lumia | #Coptercam

Causing a stir about the new Nokia Lumia using the All Blacks

Our challenge for the launch of the new Nokia Lumia 800 was to show off the smartphone's top features – durability and an excellent camera – to a wide New Zealand audience.

With the whole country still on a high from the All Blacks winning the Rugby World Cup, we knew a scandal surrounding our national treasure of a rugby team could have a big viral impact. Our strategy was to harness the power of the All Blacks for the launch of this new smartphone and get people talking in social media.

Our idea: What if someone was spying on the All Blacks?