Social PR stunt / Burger King / The King's Gift

The media frenzy surrounding the Royal Wedding of Prince William & Kate Middleton presented a golden opportunity for Burger King NZ. And it couldn’t have been a happier coincidence that Burger King were launching a new Queen Size burger alongside their King’s Collection burgers. It was the perfect moment to market the two burgers together as a royal couple.

So to honour both of these royal nuptials here in New Zealand, Burger King's delusional mascot "The King" sent a wedding gift to William and Kate: a specially engraved, commemorative dinner service fit for a future King and Queen.

Client: Burger King
Role: creative concept | copywriting
Tags: pr, social, stunt