Product innovation / NZBCF / Breast Cream

The World Health Organisation estimates that 400,000 lives a year could be saved through the early detection and treatment of breast cancer. Yet despite research showing that most New Zealand women know they need to check themselves regularly, 70% of them don’t actually do it. We wanted to change this and turn awareness into action.

Breast Cream is a simple moisturiser that makes checking your breasts a part of your regular beauty routine. Simply applying it helps you look and feel for any lumps or changes that could be signs of cancer. So if you notice anything unusual, you can tell your doctor straight away. It’s a new beauty routine that could save your life.