Online video and global toolkit / Comvita / The Drop

Comvita UMF Manuka honey is a high-end, natural health food product from New Zealand. We were tasked with telling the story of the brand to an international audience, particularly in China and Hong Kong. We needed to touch on everything that made this special honey unique - its heritage and provenance, purity of its source ingredients, its scientific credentials, as well as the quality assurance and authenticity. Together with Waxeye studio, we created an animation following one pure, precious drop of Comvita Manuka honey from hive to table.

Role: creative strategy, concept, development and execution | copywriting